Today’s Marketing tip: Increase site conversion rate like a PPC Marketer

Every morning I find some great information on marketing. This morning I decided to share with you what I have found.
Natasha Vincent, from SBI! eLearning Coordinator and an SBIer, wrote an article called “Think Like A PPC Marketer,
Without Spending Your Money”.
Pay-per-click (PPC) Marketers use keywords to attract qualified visitors to a page optimized to convert [...]