Today’s Marketing tip: Increase site conversion rate like a PPC Marketer

Every morning I find some great information on marketing. This morning I decided to share with you what I have found.
Natasha Vincent, from SBI! eLearning Coordinator and an SBIer, wrote an article called “Think Like A PPC Marketer,
Without Spending Your Money”.
Pay-per-click (PPC) Marketers use keywords to attract qualified visitors to a page optimized to convert [...]

Brand Consistency: “Akris Clothing Marketing as the Tortoise” a Marketing Case Study

Akris clothing has experienced success, which has been a tribute to their brand consistency. This marketing case study will show you how you can incorporate similar brand consistency into your own WAHM business marketing plan.

What Is a Bounce Rate and How to Improve It?

It is most frustrating when searching for something in Google; I click on a site hoping that it would contain the information I am seeking. When I get to the page, it isn’t what I was looking for and I go back to Google. Is this happening when visitors get to your web pages or blog posts? Do you have a high bounce rate? What do you do about this? Let me share some tips with you.